I’ll be speaking at a conference in May on social media in special events planning, and I’m currently seeking examples and case studies from nonprofits who’ve successfully utilized social media as part of their special event marketing and/or programming.
Questions for you:
1. What are some examples of nonprofit fundraisers or other charity events that you’ve seen benefit from social media in tangible (ideally quantifiable) ways?
2. Are you familiar with any niche social media tools or platforms that may be of interest to special events planners and nonprofit fund raisers?
3. Let’s get creative: At the coolest fundraising event in the world, how would social media be used in the marketing and programming of the event?
4. The sky’s the limit: How do you envision social media becoming relevant over the next few years in fundraising and special events?
5. Have you see specific, interesting uses of social media as part of past fundraising or charity events?
Any ideas you’d like to share are welcomed, even if they seem basic to you. If you’re an events planner or development specialist, I’d love to hear your ideas on what you’d hope to gain from this presentation as well – i.e. what takeaways you’d like to have leaving my session.
Here’s the title and description for the presentation:
“How to Use Social Media to Market Your Special Event”
Engaging online with your audiences before, during, and after a special event can generate increased ticket sales and charitable giving for your organization. Learn how social media tools can add value to your events and build momentum for subsequent events. Topics will include social media in events promotions, case studies and best practices, tools in the social media toolbox, and getting started.
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