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Learning a Thing or Two from the Boomers

I had the opportunity this week to participate in a very traditional business seminar focused on growth strategies and marketing. What a contrast this seminar was to the other two marketing conferences I’ve attended this fall; Market St. Louis and Show Me the Blog.
It’s no secret that I’m a highly interactive, social marketer, so attending [...]

Show Me the Blog St. Louis – It’s the People!

Prior to speaking at Show Me the Blog St. Louis I saw a few tweets and blog posts from other attendees offering advice on what to do, what to bring, and what to expect out of a first blogging or social media conference.
In the last year, I’ve found myself in front of audiences at conferences [...]

Show Me the Blog St. Louis Pre-Conference Mixer

On Friday night, October 22nd, Show Me the Blog St. Louis offered conference speakers, panelists and attendees a pre-conference mixer at a new space in downtown St. Louis: St. Louis Coworking.
Let me first say how much I love the space that St. Louis Coworking is in. I’m a huge fan of exposed brick, unfinished walls, [...]

LinkedIn Customer Service Kudos

Many of you probably saw my September 24th post about the aggressive cold calls I received from a sales person who found my contact information on LinkedIn, called my office twice and sent an email to my personal email account.
I contacted LinkedIn Customer Support on Thursday, September 23rd – the same day that I was [...]

Market St. Louis

On Thursday, October 7th, I’ll be one of several speakers presenting at Market St. Louis, an internet marketing conference designed specifically for small business owners.
If you’re a business owner who’s interested in maximizing your business’s online presence, using social media to promote your business, or improving your business’s search engine rankings, Market St. Louis is a good [...]

LinkedIn: Abuse in Networking

Yesterday I receive a call at my office from a sales representative who, immediately after introducing himself to me asks me if the name “Jane Smith” sounds familiar. The name he dropped happens to be the name of a good friend in Seattle, so out of courtesy to “Jane”, I gave this sales rep – [...]

Yelp Elite at the St. Louis Regional Arts Commission

It’s been sixteen months since I moved back to the St. Louis area from Brooklyn, New York. Because I seek interaction with new people and tend to make friends quickly, I was concerned that St. Louis would begin to feel too small to me once I got on my feet here. I wondered how long [...]

Saucy Soiree Recap

Monday night was Sauce Magazine’s “Saucy Soiree”, a coming-out party of sorts for the winners of its Readers Choice awards for local restaurants and bars. Held at The Four Seasons Hotel on St. Louis’s riverfront hot spot, The Landing, the party was overflowing. Rumor had it that Sauce anticipated 600 attendees, and more than 1,000 [...]

Yelp Eats! St. Louis

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I was thrilled when I found an invitation in my inbox from Abby, the Yelp Community Manager in St. Louis, inviting me to participate in a Blogger’s Roulette during Yelp Eats! week June 21st-27th.  Drinks and dinner were served at The Shaved Duck in the Tower Grove neighborhood of St. Louis.

The restaurant was cozy, with [...]

Social Media and Marketing for Special Events

I’ll be speaking at a conference in May on social media in special events planning, and I’m currently seeking examples and case studies from nonprofits who’ve successfully utilized social media as part of their special event marketing and/or programming.
Questions for you:
1. What are some examples of nonprofit fundraisers or other charity events that you’ve seen [...]